Beauty comes from glamour (showing model in attractive and aesthetic way) and fashion - photos like these promote jewelry, glasses. They advertise make up and hair cosmetics or simply show a face to expose clearly make up and haircut (it’s a main reason, why this type of photos advertise f.e. Dior). The main thing is exposing head close to the camera (sometimes only face in a big close up, sometimes wider frame, even with bust, but these are not fashion photos - in beauty the face is the key). People mistook beauty with portrait, even though one has nothing similar with other, despite similar frame. Portrait shows people how they are, but beauty shows people how we want to make them look like. Complete change of haircut, make up rather used on carnival party than in cinema - it’s entirely normal in beauty, but in portrait - unacceptable...

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